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Great Talent Great Business

Alyssa Gelbard

Alyssa Gelbard Profile Photo

Founder and CEO of Point Road Group

Today, I’m joined by Alyssa Gelbard, Founder and CEO of Point Road Group, a woman-owned, women-led firm specializing in employee and executive branding to help businesses grow through their people. Alyssa and her team work with CEOs, leadership teams, and boards to align brand strategy with business goals, building credibility and driving results.

What makes Alyssa a must for the show is her expertise in leveraging employee branding to drive sustainable growth. She’s here to share actionable insights on how businesses can enhance credibility, create opportunities, and drive revenue while avoiding common pitfalls in the process.

In this episode, we’ll dive into her strategies for helping small and mid-sized businesses unlock their full potential. Let’s get started!

Feb. 25, 2025

The Hidden Cost: How Your Team’s Image Is Costing You Business

On this episode of Great Talent Great Business, Rob Levin chats with Alyssa Gelbard, founder and CEO of Point Road Group, about the power of employee branding. Alyssa breaks it down, explaining that employee branding is all about how a company’s...